White & Green interviews our founder Ikram Benzila

Each week,  White & Green features a ‘What Matters Most’ interview with a revolutionary leader from the business and activism world about what is most important to them in their life and work. They are deeply inspired by these people and  hope their readers will be too.

The most recent interview features a profile of Pure Argan Co Founder Ikram Benzila.

I am Ikram Benzila, born and raised in Fes, Morocco, I have been living in London, United Kingdom for just over three years now. I am 29 years young, and a mother of 3, 2 beautiful girls and my business Pure Argan Co. Master graduate in Finance and Management Accounting and also Founder of Pure Argan Co. 

Our brand USP is simple, sourcing the finest quality Argan Oil from a female co-operative in Morocco’s Agadir region and retailing it at an affordable price point. The oil is cold-pressed and currently the only Fairtrade certified, Vegan and Cruelty-Free Argan oil on the market

To read the full interview please click on the link below:


About White & Green

We work directly with our organic cotton farmers and our Fairtrade factory in India. We combine our classic designs with the finest handpicked cotton and master craftmanship to create quality bedding that is made to last. By cutting out the middle men, we keep our products much more affordable than other luxury bedding brands.

Beauty Reign Review of Pure Argan Co


New to me brand Pure Argan Co. products are made with Fairtrade ingredients that are produced by small-scale farmer organisations or plantations that meet Fairtrade social, economic and environmental standards. Founder Ikram Benzila, who now lives abroad, realised that it was difficult to find pure Argan Oil of similar quality that she has been using back home in Morocco, so she began looking into finding a way to bring authentic Argan oil to the market.

I was kindly gifted this 100% pure Argan Oil to review. It comes packaged in a beautiful cardboard canister. The glass bottle is 100ml and come with a glass dropper. The colour of the oil has a pale translucent yellow with a similar scent to olive oil and is rich in Vitamin E, antioxidants and essential fatty acids. It is also Organic, Cruelty-Free, Paraben Free, Vegan and with no Synthetic Fragrance.

It’s also good to soften, hydrate and nourish hair, skin and nails, it does this by reducing the appearance of fine lines, improves skin elasticity and skin tone, helps repair damaged hair and prevents split ends as well as tames and conditions frizzy hair. It also soothes the symptoms of common skin ailments such as acne, eczema, stretch marks and psoriasis.

To read the full review please click on the link below


About the Beauty Reign Blog

Established in 2013 by Bernadette as a hobby to share her personal views and experiences, the Beauty Reign blog has developed into a serious and successful passion. Beauty Reign is based in Sydney and is a PR friendly Beauty & Lifestyle blog.