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Each week,  White & Green features a ‘What Matters Most’ interview with a revolutionary leader from the business and activism world about what is most important to them in their life and work. They are deeply inspired by these people and  hope their readers will be too.

The most recent interview features a profile of Pure Argan Co Founder Ikram Benzila.

I am Ikram Benzila, born and raised in Fes, Morocco, I have been living in London, United Kingdom for just over three years now. I am 29 years young, and a mother of 3, 2 beautiful girls and my business Pure Argan Co. Master graduate in Finance and Management Accounting and also Founder of Pure Argan Co.

Our brand USP is simple, sourcing the finest quality Argan Oil from a female co-operative in Morocco’s Agadir region and retailing it at an affordable price point. The oil is cold-pressed and currently the only Fairtrade certified, Vegan and Cruelty-Free Argan oil on the market

To read the full interview please click on the link below:


About White & Green

We work directly with our organic cotton farmers and our Fairtrade factory in India. We combine our classic designs with the finest handpicked cotton and master craftmanship to create quality bedding that is made to last. By cutting out the middle men, we keep our products much more affordable than other luxury bedding brands.

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